Creative Marketing:
I Wish I Was A Marketing Genius

Ideas + Strategies + Marketing = Success

“Greatness is not in where we stand, but in what direction we are moving. We must sail sometimes with the wind and sometimes against it, but sail we must and not drift, nor lie at anchor.”

– Oliver Wendell Holmes

At Idea Drivers, we are truly passionate about Creative Marketing. We are dedicated to helping entrepreneurs, freelancers and small business people turn great ideas into great words. Giving you a hand in driving toward a consistent, creative and proactive brand image is just one of the many ways we do that.

We believe it’s important to lay a little groundwork in order to find the perfect creative marketing message, and ultimately, the best and most successful brand image for you, your product, your service and/or your company. The targeted messaging that will work for you will only emerge from its cocoon after a little research, a little brainstorming, a little out-of-the-box thinking, a little creative visualizing…

We will work closely with you to help clarify who you are, what you do and why your target market should do business with you. We want to help ensure that you are consistently talking to the right people…at the right time…with the right message…in the right place.

One big step in your journey to success is to help you develop or update your Marketing Plan. A good Marketing Plan sets goals and provides direction for your future marketing efforts. Goals are critical to your success. Remember, a “wish” is simply a goal that hasn’t been put down in writing. If you haven’t written down your goals, you’re still just wishing for success. Your Marketing Plan is the place to start.

Your Marketing Plan is your battle plan. Your carefully-constructed blueprint. Your minutely-detailed map to creative marketing success. It is where you’ll lay out all the steps you plan to take to get your message out there in front of the people who will want to buy your products or hire your services. It’s where you clarify your marketing goals, strategies and tactics. Marketing Plan in hand, you are ready to navigate the stormiest of seas.

So, you know you need a Marketing Plan. So where do you start? A thorough Marketing Plan is made up of five basic sections:

• Purpose and Mission
• Situation Analysis
• Strategies and Objectives
• Tactical Marketing Programs
• Budgeting, Performance Analysis and Implementation

We’ve provided you with a Marketing Plan overview that illustrates the fundamentals. We hope that this information will give you a general idea of why such a plan is important to your greater success in the future, as well as a blueprint if you’d like to take a stab at writing your own Marketing Plan.

As you think about your plan, you should also take some time to figure out what you can do to leverage your position as a small business person. It may seem like big corporations have all the advantages, including huge marketing budgets. How can you compete with that? In a word (well, two words) – Guerrilla Marketing. This is the small business secret weapon. It relies on time, energy and imagination, rather than huge amounts of money. Typically, this type of marketing is unexpected and unconventional, targeting customers in unusual places. Successful guerrilla marketing is memorable, generating buzz and, often in today’s connected world, spreading virally. The term was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

At Idea Drivers we want to help you write your plans and get your creative marketing message out there where it will drive your great ideas to success. We want to help you develop targeted and effective marketing campaigns. We especially love to help you come up with unique ways to stir up that all-important “buzz.” We want to help you develop and utilize specific marketing tools designed to support your brand image with your target market. We want to help you create, develop and fine-tune the words you will use and the ways you will use them to successfully convey your creative marketing message to both your current and potential customers.

Take a look around the web site. And if you decide you’d like a small business partner to help you look like a real Creative Marketing genius, contact us and we'll give you a hand. We’re ready when you are!

And by the way. . . if you know someone else who could use our services, please send us their information and we will be happy to follow up with them!

Driving great ideas from concept to reality...^©

©2010 IdeaDrivers

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